eStar Launch
Challenge: An electric cargo truck? Snore. We had to build excitement around this purpose-built vehicle that was more than tech specs and geek speak. While at the same time positioning Navistar as an environmentally friendly company.
Solution: Potential buyers who got a sneak peek of the truck's capabilities, engineering and long-term potential all had the same reaction, 'wow.' We simply leaned on this universal sentiment to introduce eStar to the world. Since its launch, the electric truck has been added to multiple fleets around the globe. Looking at eStar’s success, “Wow” is an understatement.
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