Allstate Black History Month
Challenge: Celebrate Black History Month on behalf of the brand without leaning on the same icons normally highlighted every year by almost everyone else.
Solution: Tell the untold stories of unsung black trailblazers making history in their communities every day. The team researched a range of candidates and landed on three individuals each with unique stories to tell. We documented their beginnings and the driving forces in their lives then showcased those stories in social media and on the Allstate website.
