Allstate Milewise
Challenge: Convince drivers who don't drive a lot there was a new alternative to traditional car insurance from a traditional car insurance company.
Solution: When cars sit they collect dust. So, we brought one in, along with a dust artist, yes they do exist, and took over train stations in Hoboken, Newark, Secaucus and Trenton, NJ to promote Milewise, Allstate's new pay-per-mile coverage. The two-day effort grabbed thousands of eyeballs in person and in social media to help drive awareness and engagement of Allstate's new insurance. A herculean effort involving three creative teams, special events, media and an amazing client.
