Allstate TV
Challenge: For over 15 years, Dennis Haysbert was the voice and face of Allstate. Portraying the unique role of consumer advocate delivering insights and advice to help people be better protected. Only issue was how do you keep Dennis interesting.
Solution: Every time we worked with Dennis, we'd put him into the story rather standing on the sidelines narrating events and dropping pearls of wisdom along the way. The four-way intersection spot below was listed as one of the top 10 most memorable insurance spots by Forrester Research. Of course, that voice doesn't hurt.