Business
To
Business
Okay, what does this guy know about B2B marketing? I know clients, audiences, media and goals are decidedly different than consumer work. I’ve learned to dig into what makes a product or service offering unique in the marketplace and then craft a compelling message that resonates on both a practical and emotional level with the target. I’ve learned upper management can change their mind in heartbeat and you better be nimble, adjust and keep moving forward. I've learned it's still about selling and I’ve never shied away from that simple fact.
