Starbucks
Challenge: For years, Starbucks in-house creative department developed promotions emphasizing design over concept. On top of that, Howard Schultz was not a fan of traditional marketing. How can an outside agency succeed?
Solution: In keeping with the brand's spirit of surprise and delight, we introduced conceptual work that elevated products and enhanced their emotional appeal. Our quarterly themes and one-off promotions helped raise sales, as well as prove insightful creative was worth the outside investment.
