John Kistner

Guaranteed Rate

Cash-Out Refi

Challenge: Cash-out refinance gives homeowners the extra cash they need for home improvements and debt consolidation. Prior to this effort, the brand communicated the benefits in a purely pragmatic way missing the emotional needs.

Solution: We dug into the excitement people feel about building their own home gym, and paralyzing fear of being cash-strapped zombies to let consumers know that a cash-out refi could be the answer to their hopes, dreams and nightmares.