When young couples start having families, it’s one of the best times to get life insurance. Except, most millennials think it’s way too expensive, especially with all the new expenses in their lives.
To show them how important and affordable Allstate Life Insurance could be, we used Facebook and Instagram Stories to highlight the new joy in their lives. We overlaid our stock footage with hand-drawn animations to make each individual story a little more charming and tender, ultimately encouraging viewers to stop, learn more, and get a quote.
Role Creative Director