#WorthTelling included a 3-part film series documenting inspiring stories worth sharing and worth telling to help build affinity for Allstate.
This spot was dual purpose. One, to showcase and celebrate pillars of strength within the AA community. Two, highlight the kind of career and legacy you can build as an Allstate Agent.
As part of Allstate’s ongoing multicultural efforts, we created the Allstate Pillars & Poetry Tour. This celebration of spoken word traveled to 3 Historically Black Colleges and Universities and featured Grammy award-winning artist, J.Ivy. Students were invited to submit their entries, then finalist competed for a $3,000 grand prize at each school.
The tour generated long-form content that lived on the Allstate site, along with short-from content for FB and IG Stories.
Role Creative Director