John Kistner / Remote Freelance Advertising Copywriter & Creative Director

To help Allstate promote their youth empowerment efforts, we created a social platform giving young people a voice to tell the world all the good they’re doing.

Adults say a lot of things about kids that aren’t true. From saying “kids are lazy” to “kids are stubborn”, there’s an age-old truism that our older generation looks down at our younger generation with disapproval.

The goal of #theysay is two fold…

1. Change what “they”—the older generation—thinks about kids these days by showing them all the good that kids are doing.

2. Inspire kids to continue to do good.