Aspen Ideas Festival
Outdoor lounge
Each bottle represented a different Youth Empowerment program and described how Allstate was involved.
Responses to daily questions were hung on the Positivi-Tree and later shared with Youth Empowerment groups Allstate helps sponsor.
Program overview.
As a major sponsor of the Aspen Ideas Festival, we and Allstate wanted to do more than generic signage and give away swag. Because festival goers grow weary over the 2-week event, we created an outdoor lounge where people could relax, refresh and connect with others. The mini oasis featured a free juice truck that highlighted Allstate’s Youth Empowerment programs on juice bottles. A “Positivi-Tree” gave attendees the opportunity to share their inspirational thoughts with young people. Plus, every attendee received a handy journal for taking notes, setting personal goals and keeping track of new connections.
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Role Creative Director/CD
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For Allstate
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Scott Smith Creative Director/AD
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Sheldon Cheon AD
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Melanie Sawyer CW
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Juan Woodbury Executive Producer
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