What Stirs You?
Starbucks Hot Specialty Drinks
Starbucks wanted to conduct a media heavy-up test in two key markets to study traditional advertising effectiveness. We created a print, OOH and radio campaign, that promoted a range of hot beverages by asking people, “What Stirs You?” The campaign exceeded the ROI goals by a surprising 300% and proved advertising was worth the investment for Starbucks.
Role Creative Director/CW
Carolyn Wagner Creative Director/AD