John Kistner / Remote Freelance Advertising Copywriter & Creative Director

John Kistner / Remote Freelance Advertising Copywriter & Creative Director

What Stirs You?

Starbucks Hot Specialty Drinks

Starbucks wanted to conduct a media heavy-up test in two key markets to study traditional advertising effectiveness. We created a print, OOH and radio campaign, that promoted a range of hot beverages by asking people, “What Stirs You?” The campaign exceeded the ROI goals by a surprising 300% and proved advertising was worth the investment for Starbucks.


  • Role Creative Director/CW

  • For Starbucks

  • Carolyn Wagner Creative Director/AD

Up Next:

State Farm